<p><strong>Acknowledgments</strong></p><p><strong>Introduction</strong></p><p><strong>Part One Sharing Information: The Whys and Hows</strong></p><p><strong>Chapter 1: Your Message</strong><br>Media Choices<br>Internal Announcements<br>External Announcements<br>Promotional Writing Basics<br>E-Mail Basics<br>Blogging, Facebooking, Twittering . . .<br>Words Are Forever<br>What Works for You?</p><p><strong>Chapter 2: Style</strong><br>Target Your Audience<br>Pinpoint Your Message<br>Get the Phrase Out!<br>Image Matters<br>What’s Your Style?</p><p><strong>Part Two The Perfect Phrase</strong></p><p><strong>Chapter 3: Company News</strong><br>Newsletters<br>Press Releases<br>New Customer Service Initiatives<br>New Products<br>New Services<br>Announcements to Investors</p><p><strong>Chapter 4: Customer Care and Events</strong><br>New Online Features<br>Special Sales<br>Contests<br>Event Announcements and Invitations<br>Conferences<br>Free Consultations<br>Online Feedback Forums<br>Product Recalls</p><p><strong>Chapter 5: Announcing Transitions to the Public</strong><br>Renovations<br>Closing / Moving / Adding Locations<br>New Management<br>New Partners<br>Mergers and Acquisitions</p><p><strong>Chapter 6: Internal Announcements to Inform and Inspire</strong><br>Message of the Day / Week / Month<br>Internal Newsletters<br>Encouraging Wellness<br>Company Incentives<br>Congratulations to the Team<br>Training Opportunities<br>Conferences and Expos<br>Company Events</p><p><strong>Chapter 7: Other Important Internal Announcements</strong><br>Restructuring / Reorganization<br>Changes in Policy<br>Cyberspace Policies<br>Raising Morale in Tough Times<br>Layoffs<br>Workplace Safety<br>Performance Reviews and Feedback<br>Customer Service Reminders</p><p><strong>Chapter 8: Personnel Announcements</strong><br>Now Hiring<br>New Management<br>New Team Members<br>Promotions</p><p><strong>Chapter 9: Reaching Out</strong><br>Opinion Polls<br>Links and Affiliate Programs<br>Working Together<br>Participating in Your Community<br>Seeking Testimonials</p><p><strong>Chapter 10: Purpose-Specific Nonprofit</strong><br>Membership Drives<br>Fund-Raising / Requests for Donations<br>Requests for Volunteers<br>Engaging the “Next Generation”<br>Great Voices to Inspire</p><p><strong>Chapter 11: Thank You!</strong><br>Thank You for Your Business<br>Thank You for Your Dedication<br>Thank You for Your Donation<br>Thank You for Referrals</p><p><strong>Part Three Writing Your Perfect Phrases</strong></p><p><strong>Chapter 12: Your Perfect Phrases</strong><br>Have You Made Some Perfect Notes?<br>What Makes a Phrase Perfect?<br>A Perfect Brainstorm<br>A Perfect Buddy<br>Six More Perfect Phrase Tips<br>Perfect!</p><p><strong>Chapter 13: Write On!</strong><br>Six Steps to Good Writing<br>Perfect Structure<br>The Top Five Grammar Flubs<br>Translation Flubs<br>Grammar-Check, Spell-Check, and Human-Check</p><p><strong>Conclusion</strong></p><p><strong>Resources</strong></p>