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Specificaties
Gebonden, blz. | Engels
McGraw-Hill Education | e druk, 2006
ISBN13: 9780071481519
Rubricering
McGraw-Hill Education e druk, 2006 9780071481519
Verwachte levertijd ongeveer 11 werkdagen

Samenvatting

All across the globe, companies large and small are making a tremendous difference in the lives of others and, in turn, are enhancing employee performance, boosting morale, lowering turnover, and heightening brand recognition. In The Business of Changing the World, Marc Benioff and 19 other leaders share their corporate philanthropy secrets for the first time, revealing how any company can start their own program and reap enormous benefits.

This inspiring collection of testimonies brings to light the need for community giving, the challenges of implementing a philanthropic initiative, and the qualities CEOs must possess in order to make their programs a success. Most important, it highlights the tremendous rewards society and businesses stand to earn.

These are just a few of the extraordinary leaders you'll hear from: Michael Dell explains how making a commitment to environmentally sustainable products isn't just the right thing to do-it makes good business senseAlan Hassenfeld, the chairman of Hasbro-a pioneer of the integrated corporation-shares why he believes he owes a “debt” to the children of the world and how Hasbro expanded its reach beyond the playroomUPS CEO Mike Eskew demonstrates how his company delivers on its legacy by adhering to a set of core valuesTimberland president and CEO Jeffrey Swartz tells how, by integrating social justice into its business model, the company represents the apex in innovation in CSRMichael Milken reveals how applying best business approaches to healthcare and education can have a positive impact on the U.S. economy

In The Business of Changing the World, these trailblazers reveal why your company can-and should-start making the world a better place.

Specificaties

ISBN13:9780071481519
Taal:Engels
Bindwijze:gebonden

Inhoudsopgave

<p> Foreword by Charles H. Moore<p> Introduction by mMarcBenioff<p> A Family Tradition: Hasbro<p> Why Give: Alan Hassenfeld<p> Delivering on its Legacy: UPS<p> RemerbRememberingasey: Mike Eskew<p> How to Make Boots and Save the World: Timberland<p> A Sharing of Strength:Jeff Swartz<p> A Direct Approach: Dell<p> The Return of Leading Responsibility: Michael Dell & Kevin Rollins<p> Managing the most Important Assets: Citizens Bank<p> Living by Our Credo: Larry Fish<p> Giving Back in the Good Times and the Bad: Levi Strauss & Co.<p> Profits Through Principles: Phil Marineau<p> A Transferring of Skills: The Milken Institute<p> An Investment in Human Capital: Michael Milken<p> Ingredients for Success: Safeway<p> Making a Difference-An Ingredient of Life: Steve Burd<p> Healthy Choices: GlaxoSmithKline<p> Going Beyond Commercial Transactions:Jean-Pierre Garnier<p> Predicting--and Changing--the Future: Intel<p> Teach to the Future: Craig Barrett<p> Serving the People: Starbucks<p> Guided by Principles: Jim Donald<p> Connecting the Company to the Community: Cisco Systems<p> Building Networks in the Community: John Morgridge<p> Building Hospitality in our Communities: Carlson Companies<p> Founding Fathers: Marilyn Carlson Nelson<p> Leading CSR in Japan: NEC<p> Empowered by the Community: Akinobu Kanasugi<p> Creating Forums for Change: World Economic Forum<p> Sustainable Capitalism: Klaus Schwab<p> The Everyday Philanthropist: Working Assets<p> Consumerism with a Conscience: Laura Scher<p> Revolutionizing How We Give Back: Revolution<p> A Hybrid Approach to Business and Philanthropy: Steve Case<p> Witness to the World: Peter Gabriel<p> A Voice for the Voiceless: Peter Gabriel<p> Acknowledgements

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