Positioning: The Battle for Your Mind, 20th Anniversary Edition

<H3> Chapter 1: What Positioning is All About.<H3> Chapter 2: The Assault on the Mind.<H3> Chapter 3: Getting Into the Mind.<H3> Chapter 4: Those Little Ladders in Your Head.<H3> Chapter 5: You Can't get There from Here.<H3> Chapter 6: Positioning of a Leader.<H3> Chapter 7: Positioning of a Follower.<H3> Chapter 8: Repositioning the Competition.<H3> Chapter 9: The Power of the Name.<H3> Chapter 10: The No-Name Trap.<H3> Chapter 11: The Free-Ride Trap.<H3> Chapter 12: The Line-Extension Trap.<H3> Chapter 13: When Line Extension Can Work.<H3> Chapter 14: Positioning a Company: Monsanto.<H3> Chapter 15: Positioning a Product: Milk Duds.<H3> Chapter 16: Positioning a Service: Mailgram.<H3> Chapter 17: Positioning a Long Island Bank.<H3> Chapter 18: Positioning the Catholic Church.<H3> Chapter 19: Positioning Yourself & Your Career.<H3> Chapter 20: Six Steps to Success.<H3> Chapter 21: Playing the Positioning Game.