Al Ries,
Jack Trout
McGraw-Hill Education
e druk, 1997
9780070527263
Marketing Warfare
Specificaties
Paperback, blz.
|
Engels
McGraw-Hill Education |
e druk, 1997
ISBN13: 9780070527263
Rubricering
Verwachte levertijd ongeveer 10 werkdagen
Specificaties
Inhoudsopgave
2500 Years of War.The Principle of Force.The Superiority of the Defense.The New Era of Competition.The Nature of the Battleground.The Strategic Square.Principles of Defensive Warfare.Principles of Offensive Warfare.Principles of Guerilla Warfare.The Cola War.The Beer War.The Burger War.The Computer War.Strategy and Tactics.The Marketing General.