Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales

Specificaties
Paperback, blz. | Engels
McGraw-Hill Education | 2e druk, 1997
ISBN13: 9780070525580
Rubricering
McGraw-Hill Education 2e druk, 1997 9780070525580
Verwachte levertijd ongeveer 11 werkdagen

Samenvatting

In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don’ts, self-tests, checklists, and other useful tools, this guide offers insight on every aspect of face-to-face selling, from the initial introduction through the needs identification and the negotiation of terms and price to the successful close, with prime emphasis on the six critical skills necessary to the dialogue-driven sales call: presence, rapport building, questioning, listening, product positioning, and checking.

Specificaties

ISBN13:9780070525580
Taal:Engels
Bindwijze:paperback
Druk:2

Inhoudsopgave

<H2> The Six Elements of the Dialogue Framework.<H3> Dialogue Element: Opening.<H3> Dialogue Element: Product Positioning.<H3> Dialogue Elements: Price Positioning.<H3> Dialogue Element: Objections.<H3> Dialogue Element: Close/Action Step.<H3> Dialogue Element Follow-Up.<H2> The Six Critical Skills of the Dialogue Framework.<H3> Dialogue Skill.<H3> Dialogue Skill: Presence.<H3> Dialogue Skill: Relating.<H3> Dialogue Skill: Questioning.<H3> Dialogue Skill: Listening.<H3> Dialogue Skill: Product Positioning.<H3> Dialogue Skill: Checking.<H2> Preparing for the Sales Dialogue.<H3> Preparing Your Sales Strategy.<H3> Planning for the Sales Call.<H3> Negotiating Terms and Price.<H3> Self and Peer Coaching.

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        Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales