Peter Lorange
- Auteur
Boeken van Peter Lorange
Peter Lorange
Jimmi Rembiszewski
From Great to Gone
The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises.
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Peter Lorange
The Business School of the Future
Facing questions about the status and legitimacy of business schools, many of the world's leading institutions are now experimenting with new business models.
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