Peter Lorange
- Auteur
Boeken van Peter Lorange
Peter Lorange
Jimmi Rembiszewski
From Great to Gone
The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises.
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Peter Lorange
Shipping Strategy
The shipping industry has an impact on each and every one of us every day. Ships transport the food we eat, the clothes we wear, the cars we drive, the materials used to build our homes, and the fuel that heats them.
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Peter Lorange
The Business School of the Future
Facing questions about the status and legitimacy of business schools, many of the world's leading institutions are now experimenting with new business models.
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Peter Lorange
Formal Planning Systems, Their Role in Strategy Formulation and Implementation (Classic Reprint)