Harriet Posner
- Auteur
Harriet Posner is a lecturer and consultant in fashion, business and marketing. After graduating from Saint Martins College of Art & Design, she set up her own knitwear label, selling in major stores worldwide. She has worked as a fashion designer, buyer and marketing consultant in the UK, Europe and Asia.
Harriet Posner is a lecturer and consultant in fashion, business and marketing. After graduating from Saint Martins College of Art & Design, she set up her own knitwear label, selling in major stores worldwide. She has worked as a fashion designer, buyer and marketing consultant in the UK, Europe and Asia.
Geschreven door Harriet Posner
Harriet Posner
Marketing Fashion
'Marketing Fashion, Second Edition' is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
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