Uwe Sponholz
- Auteur
Boeken van Uwe Sponholz
Philip Kotler
Waldemar Pfoertsch
Uwe Sponholz
H2H Marketing
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
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Philip Kotler
Waldemar Pfoertsch
Uwe Sponholz
Kejsi Sulaj
An Instructor's Manual to H2H Marketing Case Studies