S. David Young
- Auteur
Geschreven door S. David Young
Philip Kotler
Hermawan Kartajaya
S. David Young
Attracting Investors – A Marketing Approach to Finding Funds For Your Business
How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing–based approach to raising capital from investors.
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